Retailer Tory Burch to open at Avalon as shopping center seeks more upscale brands

Upscale American lifestyle brand Tory Burch will open its fourth Georgia location with a new shop at Alpharetta’s Avalon in May 2025.

Lauren Ness, media relations manager of Avalon’s property management company North American Properties, told Atlanta Business Chronicle that adding the store is part of its leasing team’s strategy to “refresh Avalon’s merchandising mix” and bring more luxury brands to the development.

Avalon is celebrating its 10-year anniversary this October.

source: Atlanta Business Chronicle