Wayfair plans fourth brick-and-mortar Birch Lane store in Florida

Online furniture and home decor retail giant Wayfair is opening its fourth brick-and-mortar store in Florida under the Birch Lane brand, and third in the region.

The newest Birch Lane is scheduled to open in Mercato in Naples this summer, according to a statement. The location will be in the 9,994-square-foot former Z Gallerie space. The other Birch Lane locations are in International Plaza in Tampa; the University Town Center in Sarasota; and Boca Raton. Those three stores opened in March.    

source: Business Observer